If you’re a freelancer or if you sell a product online, you probably use email to find new prospects. Even in the age of Twitter, Facebook and Pinterest, email remains an excellent way to generate serious sales online. You’re probably fully leveraging your copywriting skills already to write great emails.

Here are four tips to make cold-calling via email more efficient:

Find the email address of ....

All too often, freelancers look at their clients as one-off opportunities. They do a job, complete a project, and when payment exchanged, they wave good-bye and never look back. But regular contact with former clients should be an integral part of your freelance business.

Call it public relations or just good business practices, but treating your clients as part of your regular business network– not just as cash cows– can be a wonderful strategy.

Not only will clients feel that you care about them for more than just a paycheck, ....

I’m a believer that marketing materials will never go out of style. There’s something to be said when you have something really cool to give to someone else that characterizes you and your business.

I’m not talking about one of those squishy, stress reliever balls or a pen with your business name on it—I’m talking about clever marketing materials.

My coworker was at a recent business expo and came across a guy at a booth with cans and cans of corn. Corn? Yes, Del Monte corn. But these were no ordinary cans of corn—they ....

As a freelancer, you are on your own when it comes to keeping track of your finances. And let’s face it, the financial side of things are generally the last thing we want to mess with at the end of a day. As painful as it might be to some, we all have to take our financial future into our own hands.

This doesn’t have to be as time-consuming or frustrating as you may expect, however. A little planning can go a long way. Let’s take a deep breath and look at sure-fire ways to get the most out of your ....

If you’re starting a new website, one of your first priorities is to drive traffic to it. Traffic means audience, and content without an audience is like the proverbial tree falling in the woods with no one to hear it.

It’s gratifying to have an audience, but there’s more to building a following than self-validation—and that’s where many bloggers go astray. Their first impulse is to build a following through Facebook, Twitter, or the social network of the week.

Or worse, they feel compelled to attract visitors by blogging daily, or several times a day. If your traffic is based on ....

Website Builder uses the latest in Website Builder technology to create a dynamic and vibrant site with no technical expertise. Your site will have that "custom" look that is usually reserved for sites that cost a fortune to create by professional design agencies. Create Personal Sites, Business Sites, Online Shops and More!

You can design and edit your site in real time and whether you want to open an online shop, advertise your business, share family photos or start a community forum, Online Website Builder will allow you to do this without having to write any complicated code. Create ....